The Work

Campaigns built for brands brave enough to sound like no one else. Across entertainment, sports, and culture.

State Farm Super Bowl TikTok campaign

First ever Super Bowl launch on TikTok ($2.5M campaign), surpassing the CMO's goal of 100M views.

The Result

Delivered 225M+ views in under a week.

Universal Pictures campaign

Led the creator collaboration strategy for the Oppenheimer theatrical launch, pairing Khaby Lame with Matt Damon to expand reach beyond traditional film marketing.

The Result

Supported one of the biggest film launches of 2023.

Spider-Man theatrical launch campaign

Led the creator strategy for the Spider-Man theatrical launch with Sony Pictures, opening new storytelling channels beyond traditional film marketing.

The Result

Extended the launch into creator culture and social-first audiences.

Led the collaboration between Google, VicBlends, Sports Illustrated, and NFL talent. Built a creator-led storytelling campaign ahead of game day, blending sports media, creator culture, and branded content.

The Result

Reached millions across TikTok and sports audiences.

Khaby Lame x Project Z film project

Khaby Lame × Project Z

  • Produced a short film starring Khaby Lame
  • Premiered at the Taormina Film Festival
  • Blended creator culture with cinematic storytelling
  • Developed for social-first and entertainment audiences
225M+
Views, State Farm Super Bowl
$1M+
Deal, Walmart TikTok Launch
265
Brands Scaled