I've spent my career at the intersection of media, culture, partnerships, and the creator economy. Along the way, I was part of three nine-figure exits, including companies acquired by Yahoo and FOX, founded PROJECT Z, a creator management and media company representing creators such as Khaby Lame and Michael Le with more than 100 million combined followers, advised brands on how to build relevance across emerging social platforms through creator strategy, talent partnerships, content development, and platform presence, and helped build growth initiatives at Sports Illustrated that reached more than 100 million people across 265 brands.

Those experiences taught me that the strongest brands aren't built by following trends. They're built by understanding what makes a business matter.

That's the work I do today. I immerse myself in businesses, uncover what makes them distinct, and build the narrative, positioning, partnerships, and growth strategies that help brands earn attention that lasts.